STOP THE FLAVOUR BAN
Once it reaches 100,000 signatures, the government will consider it for Parliamentary debate.
#stoptheflavourban
#prohibitiondoesnotwork
12 years of experience
Best industry experts
Fast & effective sollutions
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Working together to shape a
sustainable vape industry
Many of you know me as the guy that started “that WhatsApp group”. The truth is that I couldn’t sit silently while events unfolded around me. In the past few weeks, over 900 retailers, distributors and manufacturers have joined in the discussion. We united under the belief that what we do is beneficial and worth protecting. Now I want to take what we’ve started further. I firmly believe that we need to unite to advocate for the future of our industry. To this end, I’m creating Our Vape Advocacy - a not-for-profit organisation behind which we can unify, achieve some practical and meaningful goals to shape an industry that will remain sustainable for businesses like yours and mine for many years to come.
Emille Zahiri-Mehrabadi Island Vape Ltd
Introduction
Our vaping industry has been under attack for many years. The mainstream media, legislators and increasingly, organisations, such as the WHO adopting a vehement anti-vaping stance.
Though we must acknowledge that some criticisms carry merit, there is a legitimate fear within the vaping industry that new legislation, without proper consultation, will only act to punish those within the industry who are least responsible for causing the problems we face today. There is also the worry that without proper enforcement, any piece of legislation introduced will fuel a black market in illicit products, trading with impunity.
Our Vape Advocacy will begin with a solid foundation of four practical and achievable aims as highlighted within this document. This is our manifesto for a starting point towards shaping a sustainable vaping industry. We ask you all to stand with us in protecting this industry that we love.
Our statement
The Petition
Principles of our work
Our statement
This campaign was started when we could see the industry being attacked from different sides, heavier than we have seen in the past from the government and media.
When our Prime Minister went onto Lad Bible to announce the ban on disposable vapes. Something I feel most of the industry felt was coming anyway and that just because of the climate reasons was something that was needed. He used the angle of youth vaping and the worrying rise within, stating that they were also going to be looking at packaging, marketing, flavors, appearance and the way they would be displayed.
Even though we can see some of these points are valid we also realised that a lot of these points were not the industries fault, for example Trading standards were underfunded, not educated on what was legal in regards to vaping in some areas. Ourselves and others within the industry had reported youth sales, illegal products being displayed in windows with posters advertising and even when reported through the space of over a year not much, even nothing at all had been done about it. This showed that even though we could see youth vaping was an issue and wanted it stopped, it wasn’t being enforced.
After taking this information in and processing it, we could to an extent take some points like the packaging, appearance, even marketing that if it was going to happen we could deal with it, so that we could still do what we believed in which was saving lives of many people. The one major point though as an industry we could not take on was the point he made on flavors. We knew from our time in the industry that this point would destroy all the hard work we had put in and it would also get so many people back onto smoking.
When we tried to rationalise the flavors going, it was something we just couldn’t do, so we set up with the help of many people within our industry ‘Our Vape Advocacy’.
The Petition
We would like the Government to not ban flavoured e-liquids for e-cigarettes. We believe the vaping industry has helped many people quit cigarettes which contain tobacco – a product which is single handily responsible for over 8 million deaths a year across the globe (estimated by WHO).
We believe banning flavoured e-liquids will reduce incentives to switch to vaping, which can help people live longer, healthier lives. Current vapers may decide to return to smoking and become part of the 8 million who sadly die from smoking related diseases each year.
We can get behind the disposable ban, but we believe that banning flavours isn’t the answer. We think this could risk a pandemic of underage smokers getting their products from the black market.
Principles of our work
Transparency
Non Commercialisation
Creating a sustainable industry
Our Aims
A unified voice
80% of the British public is either firmly anti-vaping or believe that vaping isn’t a good thing.
Our Vape Advocacy will seek to address this. Through unity, we will implement this manifesto, gather the most comprehensive dataset this industry has ever had. We will engage with the media, legislators, various organisations, and industry stakeholders. Working together with those who both support and oppose our industry, we will not ignore shortcomings, but seek to implement practical changes for the benefit of the industry as a whole.
Tackling illicit products
This will come as a surprise to many of you, but it’s perfectly true. Under current legislation, such products are only illegal to retail. However, the import of such products is perfectly legal, under the logic that such goods will be subsequently exported to other markets. This logic is flawed. We know that the import of such products is what fuels the black market in high capacity disposable vapes and is a loophole which needs to be closed.
If it’s not fit for retail, it’s not fit for import.
Through the media and the lobbying of legislators, we aim to close this loophole and enable powers for the Border Force to be able to seize illicit vaping products. We believe that such a policy will be highly popular with anti-vaping lobbies, legislators, the media and general public. It’s also a policy that the vaping industry can get behind.
It’s a win for everyone involved.
Tackling underage vaping
Do you have an age verification policy in your store? Can you prove it?
We aim to implement an uniform age verification system, across all retailers, as part of our membership package. We will be using Yoti, a UK based, globally known digital identity and biometric technology company. Yoti was born in 2014 and has spent seven years and £95 million developing a consumer-centric digital identity platform that puts the user in charge of their data. This policy would ask every retailer to verify every transaction through a facial age estimation system. The process takes only a few seconds and provides an independent record proving an active and effective age verification policy is in place.
This policy will not bear any additional cost to the retailer and it supports our organisation in the work we will be doing behind the scenes in impacting the perception of the industry and helping us to shape future policy.
Enforcement
Without proper enforcement, new and current legislation only impacts reputable actors within the industry. At the moment, any complaints of wrongdoing are submitted to relevant authorities such as HMRC or Trading Standards by individuals in a non-standardised and non-coherent manner.
We will attempt to make a meaningful change to this. We will implement a centralised, evidence-led method of reporting infractions committed by retailers, distributors and manufacturers within the industry and submit such complaints, together with details on specific infractions, to the relevant authorities. Such a measure would look to report on issues such as:
▪ Illicit product sales▪ Underage sales
▪ VAT fraud
By establishing relationships with the relevant authorities and through a centralised means of complaint collection, we can ensure that infractions are reported to the appropriate authorities, in the right format, and actioned in the correct manner. Together with pushing for a ban on the import of illicit products, this proposed enforcement measure will go a long way to placing a higher burden on the individuals and entities engaged in black market activities.
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