Our Vape Advocacy

Who are Our Vape Advocacy?

Our vaping industry has been under attack for many years. The mainstream media, legislators, and increasingly, organizations, such as the WHO, adopting a vehement anti-vaping stance.

Though we must acknowledge that some criticisms carry merit, there is a legitimate fear within the vaping industry that new legislation, without proper consultation, will only act to punish those within the industry who are least responsible for causing the problems we face today. There is also the worry that without proper enforcement, any piece of legislation introduced will fuel a black market in illicit products, trading with impunity.

All of us believe that the vaping industry saves lives. Our products help smokers kick a habit that is responsible for over 400,000 hospital admissions and around 78,000 premature deaths per year.

Our Vape Advocacy will begin with a solid foundation of four practical and achievable aims as highlighted within this document. This is our manifesto for a starting point towards shaping a sustainable vaping industry. We ask you all to stand with us in protecting this industry that we love.

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Join Our Vape Advocacy

Join our email list to stay up to date with Our Vape Advocacy’s efforts to support the UK vape industry. You’ll receive updates on regulatory changes, industry news, and more. Plus, you’ll be the first to know about upcoming events and advocacy opportunities. To join, simply enter your email address below and click ‘subscribe’.

Creating a sustainable Industry

By being a point of contact within the vape industry, we will ensure vaping is an industry that can be looked at as a helpful resource. We will work with 3rd parties where required and keep the industry progressing with any changes required.

A Unified Voice

Our industry's success depends on our unity. Unfortunately, our lack of collaboration has prevented us from having a voice and allowing negative perceptions to prevail. With Vape Advocacy, we aim to change that. Together, we will engage with stakeholders, and seek practical solutions to benefit the industry as a whole. Join us in supporting our cause.

Tackling illicit products

Illegal products are legal to import, but not to sell. This flawed logic fuels the black market in high capacity disposable vapes. We need to close this loophole and enable the Border Force to seize these products. This policy will be popular and a win for everyone involved.

Tackling Underage Vaping

We plan to offer a age estimation system for retailers to show their commitment to responsible selling of age-restricted products. Setting the industry apart from other stores selling age restricted products.

Enforcement

We will streamline the reporting of industry wrongdoings by collecting evidence and complaints and submitting them to relevant authorities. Focus will be on issues such as illicit product sales, underage sales, and VAT fraud. This will place a higher burden on those engaged in black market activities.

Read What Our Members Have to Say

 5/5

“Alchem NicSelect supports OVA’s objective to establish, collaboratively with the UK Government, sensible and sustainable regulations and codes of conduct for the vaping industry, including adult-focused products, flavours, packaging and marketing, and specialist retail channels to educate consumers and manage the industry and prevent youth access.”

Robin Ward - Alchem NicSelect

 5/5

“This pivotal moment demands unity and concerted efforts within our industry, especially for the betterment of the wider vaping community. I urge fellow businesses to align with ROARLABS and join OVA in this crucial endeavor.”

Rob Harvey - RoarLabs